When Google Ads makes sense
SEO takes months. Ads can bring calls on the day they go live. They make most sense when:
- You have just launched and need enquiries while SEO builds up
- You sell something people search for urgently, like repairs, movers or a doctor
- You want to test which services bring the best customers before investing in SEO
- A competitor sits above you in search and you need to be visible now
How we set up a campaign
Start from what a lead is worth
Before any ad is written, we ask what a typical customer spends and how many enquiries turn into work. That tells us how much you can afford to pay per lead and still make money.
Tight keywords, tight areas
We bid on the searches that show intent to buy, such as "packers and movers Faridabad" or "AC repair Sector 21", and block the ones that waste money, such as jobs, free, DIY and training. Location targeting keeps ads to areas you actually serve.
Ads that send people to the right page
An ad for school website design should land on a page about school websites, not your homepage. Matching the page to the search is often worth more than any bid change.
Tracking that counts real enquiries
Calls from ads, calls from the website, WhatsApp clicks and form submissions are all tracked as conversions in Google Ads and GA4. Without this, a campaign is guesswork.
Monthly management
Each month we review search terms, pause what does not convert, test new ads and adjust bids. You get a plain report showing spend, enquiries, cost per enquiry and what we are changing next.
Pricing
We suggest a starting ad budget of ₹10,000 to ₹15,000 a month for most Faridabad businesses, paid by you directly to Google. Our management fee is separate and depends on how many campaigns we run. You get both figures in writing before anything starts. For the organic side, see SEO services.
Last reviewed 30 October 2026 by Rahul Sharma, founder of Seospidy.
